Available for projects · Remote/On‑site

Words that convert visitors into customers

I'm Eric Mwangi, a conversion-focused copywriter based in Nairobi. I craft compelling copy that resonates with your audience and drives measurable results for your business.

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7+ years experience

42% avg. conversion lift

100+ satisfied clients

Services

Comprehensive copywriting solutions tailored to your business needs.

WEB COPY

Website Copywriting

Homepages, landing pages, and product descriptions that convert visitors into customers.

Landing Pages Homepage Product Descriptions

CONTENT

Content Marketing

Blog posts, articles, and thought leadership content that builds authority and engages your audience.

Blog Posts Articles Thought Leadership

Email Campaigns

Email sequences and newsletters that nurture leads and drive customer retention.

Newsletters Drip Campaigns Sales Sequences

Portfolio

A selection of recent copywriting projects and campaigns.

TECH STARTUP

SaaS Landing Page Case Study

Complete website rewrite for a B2B SaaS company that increased conversions by 67%.

Landing Page B2B SaaS +67% Conversion

ECO BRAND

E-commerce Product Copy Samples

Product descriptions and category pages for sustainable lifestyle brand that increased sales by 32%.

E-commerce Product Descriptions Sustainability +32% Sales

FINANCE

Email Campaign Series Examples

Onboarding and educational email sequence for fintech app with 45% open rate.

Email Marketing Fintech Onboarding 45% Open Rate

Client Testimonials

"John transformed our website copy and the results were immediate. Our conversion rate increased by 67% in the first month after launch."

Sarah Wekesa, CEO

"The product descriptions John wrote for our e-commerce store helped us increase sales by 32% while reducing returns. Absolutely phenomenal work."

Robert Karissa, Businessman

"Working with John was a game-changer for our email marketing. Our open rates have never been higher, and the conversion from our sequences has doubled."

Amina Nuru, Marketing Director

About

With over 7 years of experience, I specialize in conversion-focused copy that drives results. I've worked with startups, established brands, and everything in between across various industries including tech, finance, e-commerce, and sustainability.

My approach combines data-driven insights with creative storytelling to craft copy that not only sounds good but performs exceptionally well.

Conversion Copywriting SEO Optimization Content Strategy Email Marketing Landing Pages Brand Voice A/B Testing UX Writing

Resume / Portfolio Detailed PDF · Updated Aug 2025

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Let's Work Together

Have a project in mind? Send me a message — I typically respond within 24 hours.